One Family of Brands, Many Ways to Find Your Self
Picture a friend who is new to cannabis standing at our counter, curious but unsure. They want something reliable, something that feels approachable, and something backed by a company that knows what it is doing. More often than not, the conversation turns to the family of brands produced by Green Thumb Industries, better known as GTI. This is the group behind Rythm, Good Green, Dogwalkers, and Incredibles—four names we carry proudly at SoulFlora because each one speaks to a different moment, mood, and reason for reaching for cannabis in the first place.
At SoulFlora, we make cannabis approachable, personal, and enjoyable. Carrying a portfolio like GTI’s helps us do exactly that. Instead of asking you to guess which product matches your goals, we can guide you toward a brand built for that purpose. The GTI family gives us a wide range of formats and experiences under one trusted roof, so whether you are the curious first-timer or the seasoned enthusiast, there is a starting point that feels right for you.
Common Questions About the GTI Family
People often ask us why so many well-known products come from a single company. The short answer is that GTI grows, produces, and packages its brands with a shared commitment to quality and consistency. That means the flower in a Rythm jar and the mint in an Incredibles chocolate come from the same careful standards, even though the two experiences feel very different. When you know the parent company behind a product, you gain confidence that testing, sourcing, and craft are handled with real attention.
Another question we hear is whether these brands are only for experienced users. Not at all. One of the reasons we appreciate the GTI lineup is how it welcomes every kind of consumer. Good Green, for example, was created with accessibility and community in mind, while Dogwalkers offers a low-key, easygoing format that many newcomers love. We are customer-obsessed, and we pride ourselves on the best customer service not just for cannabis but in any industry, so we take time to explain these differences instead of leaving you to figure it out alone.
The Brands We Carry and What They Represent
Each GTI brand carries its own story and personality. Understanding those stories makes it easier to choose with intention rather than picking a product at random. Here is how we describe the four brands to our guests at SoulFlora.
- Rythm: Built around the idea that cannabis should complement your natural pace, Rythm focuses on quality flower and concentrates. The brand uses a simple, mood-based approach so you can match a product to how you want to feel, whether that is uplifted, balanced, or settled at the end of a long day.
- Good Green: This brand was created with purpose beyond the plant. Good Green centers its identity on community reinvestment, education, employment, and expungement efforts. Choosing Good Green means supporting a brand that ties everyday enjoyment to positive social impact.
- Dogwalkers: Named for the idea of a quick, pleasant break, Dogwalkers specializes in pre-rolls designed for shorter sessions. The format is convenient, consistent, and perfect for a moment of calm—like a walk around the block with your dog.
- Incredibles: A pioneer in cannabis edibles, Incredibles brings craft chocolates and gummies to the table with reliable dosing and memorable flavor. This brand is a favorite for people who prefer not to smoke and want a treat that feels indulgent and dependable.
How These Brands Fit Into Your Experience
When you visit SoulFlora, we want the GTI family to feel like a set of trusted starting points rather than a wall of choices. From the moment you walk in, our laid-back vibe and friendly team make you feel right at home, and our staff is happy to walk you through how each brand suits different times of day and different goals. If you are heading out for a hike, Dogwalkers might be the answer. If you are hosting friends and want a sweet, shareable option, Incredibles fits perfectly. If you value craft flower, Rythm gives you room to explore. And if you want your purchase to reflect your values, Good Green makes that easy.
Our menu is carefully curated to feature high-quality, trusted products, and the GTI brands anchor that curation because they combine consistency with variety. We also host regular events that blend art, music, education, and culture, and brands with strong stories like these give us plenty to talk about with our community. SoulFlora was inspired by the idea that cannabis can be more than just a product—it can be an experience, a moment of discovery, and a chance to feel a little more like yourself.
Discover the GTI Family at SoulFlora
We are not just a dispensary—we are a destination, and part of what makes us that is the care we put into the brands on our shelves. Whether you are exploring Rythm, Good Green, Dogwalkers, or Incredibles for the first time or returning for a favorite, we go above and beyond to help you feel confident in your choice. Serving guests across West Milford, NJ, Newfoundland, NJ, Oak Ridge, NJ, Highland Lakes, NJ, Hewitt, NJ, Stockholm, NJ, Butler, NJ, and Bloomingdale, NJ, we treat every visit as a chance to build connection and community. Come explore great products, connect with others, and Find Your Self at SoulFlora.